This eight-day program responds to the nuances and realities of creating brands and marketing in the Philippines by integrating different learning topics and disciplines such as brand strategy design, needs-based segmentation, archetypal branding and positioning, consumer needsfinding and market sensemaking, nontraditional marketing, creativity and innovation, and human-centered design.

To know more about this program, please call us at (02) 830.2050 or email sales.cce@ateneo.edu.