Course Name

Design Thinking: A New Way of Work

Schedule

November 04, 2024 - December 14, 2024

6 weeks self-paced learning with live sessions
Synchronous sessions via Zoom:
November 9, 23, December 7 & 14, 2024

Saturdays
9:00 - 10:30 am


Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)


Inclusions:
Verifiable Digital Certificate
Downloadable "Design Sprint Guidebook" upon course completion

Regular Rate:

Php 18,000

Early Eagle Rate:

Php 16,500

Valid Until:

October 21, 2024

Design Thinking: A New Way of Work

Description

Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field, from architecture and design to healthcare and product development to urban planning and beyond.” 

Adopting Google Venture’s unique iteration of the method, this is an intensive six week program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation, and greater value creation for your enterprise’s future. 

Who should attend

Any professional in any industry domain who is involved with problem-solving and looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes, and new solutions.

The program is particularly more powerful for members of a team in the same organization who would like to use the program to solve their company's design challenge.

After the course, you will:

  1. Learn the foundation of design thinking;
  2. Learn to design User personas to understand customers;
  3. Drive decisions by combining design thinking and analytical thinking;
  4. Build a framework for building environments for innovation and creativity; 
  5. Learn a concrete way to “break out of the box”; and
  6. Develop a framework for collaboration.

Week 1 - Setting the Stage for Design Thinking Workshops

Week 2 - Mapping the Problems of Your Customers/Users

Week 3 - Sketching the Solution for your Problems

Week 4 - Storyboarding your Solution

Week 5 - Prototyping the Solution

Week 6 - Interviewing the Customer

Mr. Mario Domingo is a highly accomplished professional with a diverse and impressive career in the field of technology and digital transformation. He is the Director of the Ateneo Institute for Digital Enterprise, where he shares his extensive knowledge of digital transformation and innovation. He currently serves as the Global Chief Technology Officer of UBX Philippines, a leading financial technology company offering the Philippines’ leading Open Finance platform.

In his previous role, Mr. Domingo was the Group CTO of Chi-X Asia-Pacific Holdings, Ltd, a Hong Kong conglomerate of market centers operating equities exchanges in Australia and Japan. He has founded several technology companies in Singapore and the Philippines, specializing in Artificial Intelligence.

In addition to his other roles, Mr. Domingo is the founder of the Domingo AI Research Center (DARC Labs), a non-profit organization focused on creating AI-driven solutions that advance Philippine Universal Healthcare. DARC Labs envisions a world where every Filipino has access to quality healthcare. They are making universal healthcare possible through artificial intelligence.

Mr. Domingo has spent many years working in telecom, defense, and manufacturing technologies in the United States. He holds a Bachelor’s degree in Business Administration, a Major in Finance, and a Master’s degree in Finance and Applied Economics from the University of Southern California, USA.

With over three decades of experience, Mr. Domingo is recognized as one of the most successful digital transformation executives in the Asia-Pacific region. His vast exposure to and experience in technology have made significant contributions to various organizations in Asia and the United States. His commitment to innovation and the development of new solutions continues to drive financial and social inclusion in the Philippines.

Mr. Charles Benedict Chan is currently the Business Lead for Payments of UBX. He previously worked as the Head of Marketing of the Philippine office of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug target discovery.

Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products. He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.

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